Rationale

As a group we decided to take the 'A Typical Day in Your Life' brief to a full pitch. We decided to carry on with this brief because it was one that everyone could be involved in. There were areas of this brief that suited multimedia, graphic design, and illustration students. It also meant that we could all try our hand at something new.

We started this project by looking through our earlier ideas from the brainstorming session and picking out which one we thought was most successful. We decided on creating a website that would act as an interactive game where the viewer will be able to control a character and make his choices throughout the day. The point of this website is to give the viewer the chance to make decisions and then see the consequences of them.
If they make a good choice, the character will be rewarded with good health, high energy, and money. However if they make a bad choice the reverse will happen.
Our aim for this website is to highlight bad lifestyle choices that people make and then show them that simple decisions that they make throughout the day always have consequences.

Our initial idea was to create a website that was based around illustrations, however after looking at previous websites created like this, the group felt that it may seem like it is aimed at a younger audience. We then decided that we would take a more photographical approach, as this would aim at a wider audience and appear more realistic. To keep the viewer engaged we will also include animation as well as interactivity in our website.